Those in the cold email game for a while know how important follow ups are. Historically, follow up emails have proven to be extremely effective at generating replies.
In the world of cold emailing, any email sent after the 1st email, i.e the. 2nd, 3rd, 4th, etc is referred to as the follow up.
We recommend having a sequence that is 4-7 emails long, i.e send 5-8 follow up emails.
We recommend spacing the emails with a delay of 2-3 days. There’re successful examples where people wait for as long as 30-60 days to send the next follow up (read enterprise sales).
A follow up email may be a reply to a previous email or a fresh email.
This is how we like to structure it. Fresh email followed by reply.
Understand that it does not have to always sound like - “did you get my last email”? These lines used to work like 10 years ago, but not anymore. This isn’t personalized, generates some amount of guilt for your prospect and obviously, does not add any value.
Always better to keep it something super personalized.
Checkout our previous giveaway, where we shared 40+ tested subject lines.
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This is where everyone mostly messes up the most. What do you write in the follow up email?
The easiest tip here is to - not to see a ‘follow up’ as a ‘reminder’, rather seek it as an opportunity to provide more value, test a different value prop or sum things up for the prospect.
Write the email your prospects want to star.